Background Paths
Background Paths

Zenith

Reinventing fintech for the AI era

Client

Zenith Financial

Services

  • Brand Strategy
  • Visual Identity
  • Naming
  • Launch Campaign

The Brief

Zenith needed to differentiate in a crowded fintech market. Their existing brand felt generic and failed to communicate their AI-first approach to personal finance.

The Idea

We positioned Zenith as "Money that thinks ahead"—combining the sophistication of AI with the simplicity users expect. The visual system uses dynamic gradients that evolve with user behavior, making the brand feel alive and intelligent.

Zenith brand identity
Zenith app screens
Zenith marketing materials
Zenith brand guidelines

The Craft

From a bold new logomark to a comprehensive design system, we built a brand that scales. The identity includes 300+ components, motion principles, and a voice framework that guides all customer touchpoints.

The Results

180%
Increase in brand awareness
45%
Boost in app downloads
3.2M
Social impressions in week one
92%
Positive sentiment