Background Paths
Background Paths

Built for the modern brand

We're a team of strategists, creatives, and operators who believe great marketing is equal parts art and science.

Story. System. Scale.

Crescendi was founded on a simple belief: the best brands combine compelling storytelling with systematic execution.

We've spent the last decade building brands for startups and scaleups—from pre-seed to unicorn. We've seen what works (and what doesn't) when you're trying to break through in a crowded market.

Today, we partner with ambitious teams who want to build category-defining brands. We bring together strategy, creative, and performance expertise to deliver work that compounds.

How we think

Outcomes over outputs

We measure success by business impact, not deliverables.

Craft compounds

Quality work creates lasting value. We don't do quick fixes.

Systems thinking

Every touchpoint is connected. We build coherent experiences.

Radical transparency

We share our thinking, our process, and our data. Always.

Leadership

Alex Rivera

Founder & Creative Director

Former CD at Pentagram and VP Brand at Stripe. Built brands for 40+ startups.

Jordan Park

Head of Strategy

15 years in brand strategy. Ex-McKinsey, helped scale 3 unicorns.

Sam Chen

Head of Growth

Performance marketing leader. Scaled paid programs from $0 to $50M+.

Maya Patel

Head of Content

Award-winning content director. Built editorial at Notion and Figma.

Capabilities

Brand Strategy & Identity

Position, voice, and visual systems that make you unforgettable.

Content & Editorial

Stories that resonate and content that converts.

Product Marketing

Go-to-market strategy and messaging that drives adoption.

Performance Marketing

Paid programs that scale profitably from day one.

Social & Community

Build audiences that grow organically and engage deeply.

Video & Motion

Visual storytelling that stops the scroll.

Web Design & Development

Sites that look beautiful and convert like crazy.

Marketing Operations

Infrastructure and automation that lets you scale.

Analytics & Insights

Data-driven decisions backed by real intelligence.

We're always looking for exceptional talent

If you're a strategist, designer, writer, or marketer who cares about craft and impact, we'd love to hear from you.

Let's work together

We're selective about partnerships. We work best with teams who value craft, move fast, and think long-term.