Nova
Launching the future of collaboration
Client
Nova Technologies
Services
- GTM Strategy
- Product Positioning
- Launch Campaign
- Content
The Brief
Nova had built revolutionary collaboration software but struggled to articulate value in a market dominated by incumbents.
The Idea
Instead of competing on features, we positioned Nova as "Work, reimagined"—focusing on the emotional transformation teams experience when work feels effortless.
The Craft
We orchestrated a multi-channel launch including product videos, a thought leadership campaign, paid acquisition, and a founder-led community strategy.
The Results
10K
Beta signups in 48 hours
$2M
ARR in first quarter
4.8/5
G2 rating
60%
Viral coefficient