Evidentia Scientific
Science-Forward Identity & Publications Hub That Wins RFPs
Client
Evidentia Scientific
Services
- Brand
- Product Marketing
- Content
- Strategy
- Social
- Performance
The Brief
Evidentia needed a Tempus-grade presence: clinical credibility, clear solutions (Evidence Synthesis, Data Science, Regulatory, Telehealth Ops), and a publications hub that proves rigor to medical and regulatory buyers.
The Idea
Lead with the promise "Evidence that moves care." Build a science-first brand system, a modular site with outcomes language, and a publications directory (filters + citations) to anchor credibility. Wrap with regulatory-ready case storytelling.
The Craft
We created a clinical-grade brand system featuring scientific typography scale, restrained professional palette, standardized figure styles, and compliance-ready footer templates. Built a solutions-focused website with clear service IA, regulatory-compliant case studies, and a comprehensive publications hub with advanced filtering by methodology, indication, and year, plus proper citation formats. Developed authoritative content including "PRISMA to Publication: 8-Week Review Factory" and "PMCF Under EU MDR" with publication-ready figures and methodology documentation. Created sales enablement assets aligned with SSCP and PMCF standards, including methodology one-pagers and templated case formats. Executed targeted distribution strategy with LinkedIn segmentation for clinician and regulatory audiences, conference content tie-ins, and author spotlight series. Implemented growth operations with UTM tracking model, lead scoring system for RFP and download actions, plus KPI dashboard monitoring MQL-to-SQL conversion rates.