D2C Wellness
From Zero to a Working Engine
Client
D2C Wellness Brand
Services
- Brand & Narrative
- Content Studio
- Performance & Growth
The Brief
Launch a new wellness brand with modern content and measurable growth. The challenge was building brand awareness and driving conversions simultaneously in a crowded market.
The Idea
We positioned the brand around authentic wellness—not perfection. The content strategy focused on real stories, real results, and a creator-led approach that felt native to social platforms.
The Craft
We shipped a complete brand kit, content pillars, and a 12-week editorial calendar. Built a creative testing matrix across Meta, TikTok, and Google. Implemented landing page optimization, CRM journeys, and established creator partnerships with performance-based contracts.
The Results
65K
Followers in 90 days
-38%
CAC reduction
2.1x
Conversion rate lift
4.8%
Engagement rate