B2B Fintech
Site Redesign Lifted Demo Conversions by 72%
Client
B2B Fintech Platform
Services
- Product Marketing & Web
- Performance & Growth
- Marketing Ops
The Brief
The existing site had cluttered messaging, weak proof points, and low demo conversion rates. Leadership needed a site that could carry the weight of enterprise sales conversations.
The Idea
We applied the Three-Story narrative framework: Product Story (what it does), Customer Story (who it transforms), Category Story (why now). This created a clear information architecture that guided visitors from awareness to demo request.
The Craft
New IA with focused hero messaging, proof bar with real customer logos, case study grid, and streamlined demo form. We ran CRO tests on social proof placement, CTA copy, and form fields. Implemented event tracking and attribution to measure every interaction.
The Results
+72%
Demo conversion rate
-45%
Time-to-message reduction
+31%
Qualified pipeline increase
2.3x
Page engagement lift